The third is social shares. You have the ability on YouTube to easily and quickly share stuff on social media sites - Twitter, Facebook. It's simple to quickly share on your own, and it's simple for your users to share as well. Make sure you share it on your own, and hopefully you're going to have people reshare that. Google is tracking that. They're looking for it. They're looking for social signals for these videos. As more people share it, it's going to raise you up in the rankings. Again, it's just one factor in the basket of factors in terms of engagement.
One strategy that I use is to try and rank the videos on the different platforms for different purposes.  Many of my videos are product demonstrations.  For YouTube I try to directly rank for terms like "Machine Name Demonstration" or "How to Use Machine Name".  My site usually already ranks for the the machine name.  That means that I want to try and get a video thumbnail for that listing in addition to the Youtube video.  It is difficult but it can be done and when it happens the results are awesome.  You just have to remind yourself that if you are competing directly with Google/Youtube you will probably lose :)
Now, awesome video content gets natural links. People say, "Hey, I saw this great video over here. Go ahead and take a look at it." It's going to build links naturally, but there are ways that you can help that process along by sharing it on your social media, by making sure that your users know that it's there so that they can go and watch it, especially your most engaged audience, which are going to be the people that you're dealing with. For us, that's our customers.
Length Is Strength – this applies to both videos and content on your site. Longer videos rank high because people can find everything they’re looking for, especially tutorials and reviews. People will spend more time watching your video and you will probably get more engagement. There is no perfect length, but try to make videos at least 10 minutes, you’ll see better results.
Quick question though. What about a video that ranks quickly within 24 hours and it has no engagment no comments to views… yet because its key word optimized for youtube it ranks very high maybe among low competition keywords!! How could you go into a high competeion keyword and make a great video and have it move to page 1 in a week!! starting from ground zero no engament but great video and SEO.
One question for you (or the other gurus following along). Have you noticed YouTube putting more ranking emphasis on partner channels or monetized videos? I've noticed some of my monetized audioswapped videos get better search visibility than my non-monetized ones, often with similarly optimized videos where the non-monetized one has much better engagement stats.
I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?

One strategy that I use is to try and rank the videos on the different platforms for different purposes.  Many of my videos are product demonstrations.  For YouTube I try to directly rank for terms like "Machine Name Demonstration" or "How to Use Machine Name".  My site usually already ranks for the the machine name.  That means that I want to try and get a video thumbnail for that listing in addition to the Youtube video.  It is difficult but it can be done and when it happens the results are awesome.  You just have to remind yourself that if you are competing directly with Google/Youtube you will probably lose :)


Have fun.  In my experiance the best bet is to upload a plain text file (no title) into the transcriptions tab. Don't worry about the time stamping the Youtube voice regonition algo is pretty good with matching the words up for CC.  Wait 3-4 minutes after you upload and you should be able to watch your video in closed caption mode to make sure that it worked right.
3) Driving clicks to subscribe, or to watch other videos/playlists via annotations seems to count as a good indication of engagement with your audience. Think of what YouTube wants to reward. They want to reward creators that gain a loyal following who keep coming back to watch more videos, and they want to reward videos that can increase dwell time, which is essentially the statistic they use to impress advertisers and the media.
I think that from a pagerank perspective adding your videos as video responses wherever you can get them placed will help to drive more pagerank back to your channel.  Also, adding your own videos as video responses to other videos you have created also passes pagerank through your channel.  It isn't the be all end all but it is a decent strategy that gets overlooked.
It’s really all about the quality of the video – breaking your video down into small topics, doing retakes if needed, editing out unnecessary pauses, making it as helpful as possible, adding some humor if you want, being yourself and getting comfortable :) took awhile for me. I only did this once, but I spent almost a whole day on a video but it has 43,000 views so far and got me a lot of subscribers – more than any other video. Looking back I could still improve it a lot. Unfortunately it was on a YouTube account I don’t use anymore hehe.

You don't have to check your video SEO ranking every single time. You can automate daily video ratings to your e-mail for absolutely free. Simply enter your email when results appear and we'll deliver your anticipated results to you mailbox. You can keep score of one video and one keyword for as long as you want. If you'd like to start ranking another video you can come to youtuberating.eu and type your e-mail address again. Your automating ranking tracking will be updated.
I am not even appearing in the SERP (Youtube) while searching for the title of the video. Another point is we have distributed the copyright of our video with other premium youtube channel and now they are appearing almost everywhere in the SERP (even when a user search for the title). They are also expending $90 on a daily basis to promote that video.
Ya that's what I'm basically doing. Taking a few sentences from the post and then linking to my post within the description. You mentioned 400-500 word unique descriptions in the video and that's what prompted my question. Not sure how I can write a unique 500 word description when I just wrote 1500 words on my blog about the topic. Thanks for your reply.

Great content! I’m just wondering about the minimum length of 5 minutes. Do you have any numbers on how many people use the filter ‘short < 4 minutes' option when searching? I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience. What are your thoughts on that?


So good advice but you forgot to mention the second most important part to getting your video watched. So youre a nobody and no one knows about you how will you ever rank? keywords and all you talked about arent going to do it so what do you do? as soon as you post your video buy likes comments views and subs to rank thats the secret sauce my friends that gives your video a jumpstart to get it to place on the first page
I agree with you on building backlinks to your primary user channel page.  We link to that page from our site, our blog, our press releases etc.  However, there is also value in building links to the other pages on your channel including the video pages themselves.  It is helpful to think of your Youtube channel as a microsite that passes pagerank just like any other site.  The easiest links to build are the ones from inside of Youtube (subscriptions, comments, favorites all get posted on other people's walls).  If more influential and active users engage with you they pass you more pagerank.  Likewise external links also pass pagerank to specific pages on your channel that can then flow to your other pages.
Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!
I think that from a pagerank perspective adding your videos as video responses wherever you can get them placed will help to drive more pagerank back to your channel.  Also, adding your own videos as video responses to other videos you have created also passes pagerank through your channel.  It isn't the be all end all but it is a decent strategy that gets overlooked.
Video description adds context, so it’s better to put clear descriptions. Include the keyword in the description, in the first 25 words. Mention it at least 2x in the description. Also, make the video description up to 250 words. Bots, crawlers or spiders cannot view your video, so the description would be really important when it comes to ranking.

You have created and edited your video and it is ready to upload on youtube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
Hey Brian! As you know I like to perfect my video rankings in Google. So I would like to share what’s been simply amazing for me. Case study Google search tube sniper pro or any version of that keyword, review, 2, 2 review. And I’m number 1. Won’t share all my secrets but I’m more than generous. I’ve managed to rank well by doing 3 simple things. 1. Using Soovle.com to get lsi keywords. 2. Commenting on the top 3 videos on YouTube for my topic. 3. Adding the top 3 ranking videos on Google YouTube username to my tags and the end of my description. What really helps my rankings is the suggested video views I get from adding the top video tags. Google loves that. Picture this… if the top rated video is being watched and the link is being clicked then the user is finding what they were looking for in Google’s eyes. Genius really.
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