This is another excellent piece of content Brian. I now find myself asking, “What would Brian do?” while creating content/outreach. In this piece though, I cannot wrap my head around your video production only costing $90. Every time I have looked into video production/editing locally, the price has always been $1000+. Perhaps because I live so close to Hollywood LOL.
So I’m laying in bed and I tried to login to my YouTube channel from my phone and my password didn’t work. I was going to try the YouTube SEO thing real quick by speaking some content for my smartphone into the YouTube video description section with a link pointing back to a specific page on the website. Being that I couldn’t login for now using the password I remembered, I’ll try it later when I feel like getting out of the bed and turning on the desktop PC. If my SEO improves using YouTube, I’ll let you know right away. Thanks for everything Tom. :-)
Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
You can do a sitemap and include any videos on your site that are hosted on other sites (like Youtube).  However, I don't think you can submit a sitemap on behalf of another site (like Youtube).  Generally speaking Google is really good at indexing Youtube videos that are embeded on third party sites.  However, they almost always rank the Youtube version ahead of the one on your site so a sitemap probably doesn't have a huge impact.  If you are hosting with a different third party site (like vimeo or metacafe) and embeding then you might want to do the sitemap for those videos.
2) Engagement factors are very important, but related to the point above, recency or frequency of engagement seems to carry a lot of weight as well. In other words, if your video has a million lifetime views but none in the last six months, YouTube is likely to favor something fresher. Just like site content, you want to aim for evergreen videos to capture your money keywords.
Number five, I put this under the content side of it, and that is your channel authority. You control your content, which means you control your authority. Google is looking for channels that have authority, and it's going to use that as a basis for your ranking. It's going to be easier for someone who consistently creates awesome video to rank for terms versus somebody who just throws up a random video. Now, it's a little bit controversial just in that YouTube also has the power to let any person with a cell phone rank really well for a video if they have enough engagement, which is what we're going to talk about in a minute. But all else equal, if you have a good channel that you have great content on and good engagement on your other videos, that's going to flow over into your current video and getting it ranked. So, you want to make sure that you look at all of your videos as a whole and your channel, not just your single video when you're trying to rank.
This is another excellent piece of content Brian. I now find myself asking, “What would Brian do?” while creating content/outreach. In this piece though, I cannot wrap my head around your video production only costing $90. Every time I have looked into video production/editing locally, the price has always been $1000+. Perhaps because I live so close to Hollywood LOL.
Therefore, assuming your video quality is of a high standard of course, spending some time to optimize your videos for your potential YouTube in terms of quality and searchability should see your videos attract more views and dominate that vital second search engine that we as SEOs are often quite guilty of neglecting — never more if you follow these steps to a tee!

I do agree with your point of engagement. Should not ever try to ruin our content with spam comments, try to be innovative and little different from others (as, a pole star can always be easily detected between million of stars). So produce good content and engagement will be there, and this is how Google learn which video is liked by the masses and which is not.

A simple link to your video in your email signature can be an effective driver of traffic. As mentioned earlier, comments, shares and likes (thumbs up) are important ranking signals. Considering that your email recipients are most likely your service users, they are the audience most likely to be interested in video content related to the news and services that your business provides. Furthermore, a satisfied customer will more likely share the video if they find it useful.

If you already have a YouTube channel, check the dashboard. Click Analytics. Go to Traffic source then, click YouTube search (on Creator Studio). These are the keywords that people use wherein one or more of your videos are displayed on the results page. You may be already targeting these keywords, but they can also reveal some that you missed out.

Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
For your YouTube channel homepage you should utilize the featured video feature. This will allow you to highlight a specific video that will automatically play when someone visits the channel homepage. This will help boost engagement and can help you highlight specific information about your business. You should also highlight video playlists on the homepage to help users discover the different video content that you have uploaded. The more video playlists the better.
Video description adds context, so it’s better to put clear descriptions. Include the keyword in the description, in the first 25 words. Mention it at least 2x in the description. Also, make the video description up to 250 words. Bots, crawlers or spiders cannot view your video, so the description would be really important when it comes to ranking.

All of your profile links, like when you do an email, you're going to have your YouTube channel in the bottom. When you do a press release, you should have your YouTube on there. On your website, you should link to your YouTube channel. It's just natural that you're going to want to promote your YouTube channel, because your YouTube channel is important to you, and you want people to see the stuff that's there. So, that's something that kind of gets overlooked in the YouTube ranking factors, but inbound links are really important.
YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and can be much more informative. YouTube’s popularity and reach are also expanded by its inclusion in both Google Web and Video search.
You have created and edited your video and it is ready to upload on youtube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
1. If you do the things in this video on Youtube you will rank on Youtube and have an excellent chance of having your Youtube video appear in the universal search results on Google.  However, people who click on that will be delivered to Youtube not your site.  The better that your video ranks on Youtube the easier the universal result will be to get. 
If you are trying to outrank a video that has been around for a long time it is a lot more work than trying beat out a new video.  That being said with the amount of new content that Youtube recieves it is my feeling that Youtube wants to be careful not to punish new content that is potentially appealing to its audience and thus it places more emphasis on interaction and engagement than age.
Reviewing cars is good if you can put it on your website and it’s useful to potential customers, otherwise yes keywords like chevy dealership o’fallen il will definitely be the ones that get you appointments. And that is local SEO which has different ranking factors (Google My Business, citations, reviews). I have a guide for WordPress local SEO in my navigation menu but most everything is the same even for non-WordPress sites.

Well you always write about the keyword “SEO” while giving YouTube examples. How can it help to YouTubers who don’t have any blogs or website (in step 3 – description part)? You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone.
You can do a sitemap and include any videos on your site that are hosted on other sites (like Youtube).  However, I don't think you can submit a sitemap on behalf of another site (like Youtube).  Generally speaking Google is really good at indexing Youtube videos that are embeded on third party sites.  However, they almost always rank the Youtube version ahead of the one on your site so a sitemap probably doesn't have a huge impact.  If you are hosting with a different third party site (like vimeo or metacafe) and embeding then you might want to do the sitemap for those videos.
When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
1. If you do the things in this video on Youtube you will rank on Youtube and have an excellent chance of having your Youtube video appear in the universal search results on Google.  However, people who click on that will be delivered to Youtube not your site.  The better that your video ranks on Youtube the easier the universal result will be to get. 
YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.
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