That's the content side, the stuff that you control directly. By making awesome content, you can then create awesome engagement, which is really the second part of ranking on YouTube and probably the most important. All else being equal, if you do all of these things and there's no competition, you're going to do great. But if there are other people with other videos that want to rank, and let's face it, almost any industry has other videos that want to rank for the keywords that you want to rank for, you're going to need to do more than just throw up a video with a great title tag and a description and some tags and transcription. It's kind of like creating a website but not telling anyone that it's there. So, now suddenly you have to take it to the next level. You need to get some engagement. That's the next six ranking factors that really come into YouTube. I'm just going to go quickly through them so that you can understand some of the different things that YouTube is looking for.
YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and can be much more informative. YouTube’s popularity and reach are also expanded by its inclusion in both Google Web and Video search.
I haven't noticed a boost for recently uploaded videos in Youtube rankings but I have seen that videos that have recent engagement tend to rank higher. I would think that the best bet would be to upload at a time where your subscriber base / audience is most likely to engage with your video (comment, like, share, favorite). If you can drive some engagement through your channel, blog, social media channels then you will be far more likely to show up.
I have created a YouTube channel for my brand MrMikeSellsCars. I am looking to get traffic to my website and of course buyers making appointments with me. Since most videos will be reviewing cars my keywords will be limited to things like 2018 Chevrolet Impala Premiere Review. Should I include the city+ state in the keyword and add a location to dominate in my local market?
Reviewing cars is good if you can put it on your website and it’s useful to potential customers, otherwise yes keywords like chevy dealership o’fallen il will definitely be the ones that get you appointments. And that is local SEO which has different ranking factors (Google My Business, citations, reviews). I have a guide for WordPress local SEO in my navigation menu but most everything is the same even for non-WordPress sites.
If you already have a YouTube channel, check the dashboard. Click Analytics. Go to Traffic source then, click YouTube search (on Creator Studio). These are the keywords that people use wherein one or more of your videos are displayed on the results page. You may be already targeting these keywords, but they can also reveal some that you missed out.
I have found one of the most valuable places for our research is in our google analytics account. I pulled an organic keyword report for the past 5 years on my site and filtered it with the words "How To" although you could use any of the suggestions made by Markus in the first comment here. For my site it gave me more than 19,000 ideas for videos and articles that I knew my customers were already looking for.
Hey Brian That was a great article ! I was always curious about Youtube SEO and its quite detailed I’ll try to write the main points in my notepad so I can remember this checklist when doing Youtube Seo 🙂 The tutorial is also quite helpful ! I agree with you on the queries google uses for showing video results, that makes sense now why google shows videos on “How to” queries.
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
MozBar Chrome Extension – install the extension on Google Chrome. Now Google your keyword while searching YouTube, like this: site:www.youtube.com your search term. If top results have a higher PA (page authority), the keyword is more competitive. Broad keywords are naturally more competitive and require you to make a better video, so choose a specific phrase from YouTube/Google Autocomplete and create a better video than the top results.
I think that from a pagerank perspective adding your videos as video responses wherever you can get them placed will help to drive more pagerank back to your channel. Also, adding your own videos as video responses to other videos you have created also passes pagerank through your channel. It isn't the be all end all but it is a decent strategy that gets overlooked.
I am not even appearing in the SERP (Youtube) while searching for the title of the video. Another point is we have distributed the copyright of our video with other premium youtube channel and now they are appearing almost everywhere in the SERP (even when a user search for the title). They are also expending $90 on a daily basis to promote that video.
Meta Data. Video titles, descriptions and tags are the core ranking factors. Keyword insertion is very important in all three elements. Similar to Web page title optimization, you should place the primary keywords at the forefront of the video titles. Be sure to include links to your website and social profiles in video descriptions to help users easily navigate to your website.
Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?
So good advice but you forgot to mention the second most important part to getting your video watched. So youre a nobody and no one knows about you how will you ever rank? keywords and all you talked about arent going to do it so what do you do? as soon as you post your video buy likes comments views and subs to rank thats the secret sauce my friends that gives your video a jumpstart to get it to place on the first page
Great post, Brian! I put up a bunch of videos on Youtube that were actually music tracks I produced.. come to find out Youtube banned by account. Why? Probably because I bought views from a website called vingler.com. All the views are from real people, but they are not high retention. I suppose that tripped some kind of red flag and Yotube shut my account down. I still have a personal account, though. I going to try this again!